Privacy Policy

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Shop Name. The controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser bar.

2) DATA COLLECTION WHEN YOU VISIT OUR WEBSITE

When you use our website for informational purposes only, without registering or otherwise providing us with information, we only collect the data that your browser sends to our server (server log files). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

- The visited website

- Date and time of access

- Amount of data sent in bytes

- Source/reference from which you accessed the page

- Used browser

- Operating system used

- IP address used (if applicable, in anonymized form)

This processing is based on Article 6(1)(f) GDPR due to our legitimate interest in improving the stability and functionality of our website. There is no further use or disclosure of this data. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.

3) COOKIES

To make your visit to our website attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Partly, cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Article 6(1)(b) GDPR either for the performance of a contract or according to Article 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Under certain circumstances, we may work with advertising partners who help us make our online offer more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive during your visit to our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers at the following links:

Internet Explorer:https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox:https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome:https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Safari:https://support.apple.com/kb/ph21411?locale=de_DE

Opera:https://help.opera.com/en/latest/web-preferences/#cookies

4. CONTACT

When contacting us (e.g., via contact form or email), personal data is collected. The specific data collected in the case of a contact form can be seen from the respective contact form. These data are exclusively used for responding to your inquiry or for establishing contact and the associated technical administration. The legal basis for processing data is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, an additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted after final processing of your inquiry, provided that it is evident from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal obligations to retain data.

5. DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

According to Art. 6(1)(b) GDPR, personal data continues to be collected and processed when you provide it to us for the performance of a contract or when opening a customer account. The specific data collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the address of the controller mentioned above. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or we reserve the right to use data beyond that, which is permitted by law and about which we inform you accordingly below.

6. USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of additional possible data is voluntary and will be used to address you personally. For sending the newsletter, we use the double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed that you consent to receive newsletters. We will then send you a confirmation email asking you to confirm by clicking on a link that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to trace any possible misuse of your email address at a later time. The data collected by us during registration for the newsletter will be used exclusively for promotional purposes through the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned above. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond that, which is permitted by law and about which we inform you in this statement.

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased, from our range by email. In this respect, the processing of data is based solely on our legitimate interest in personalized direct marketing pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, no emails will be sent by us. You are entitled to object to the use of your email address for the aforementioned promotional purpose at any time with effect for the future by notifying the controller mentioned above. You will only incur transmission costs according to the basic tariffs. Upon receipt of your objection, the use of your email address for promotional purposes will be discontinued immediately.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we explicitly inform you about this below. The legal basis for the transfer of data is Art. 6(1)(b) GDPR.

7.2 Use of Payment Service Providers

- PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is carried out in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for the payment processing.

For payment methods such as credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be transferred to credit agencies in accordance with Art. 6(1)(f) GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit assessment with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of score values. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

- SOFORT

If you select the payment method "SOFORT," the payment processing is carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information you provided during the ordering process, along with information about your order in accordance with Art. 6(1)(b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. For further information on data protection at SOFORT, please visit the following internet address: https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR REVIEW REMINDER

Own review reminder (no dispatch through a customer review system)

We use your email address for a one-time reminder to submit a review of your order for the review system used by us, provided that you have given us your express consent pursuant to Art. 6(1)(a) GDPR during or after your order.

You can revoke your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Special additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.

On our website, so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"), are used.

To increase the protection of your data when visiting our website, these buttons are not integrated as plugins without restrictions, but merely as HTML links within the page. This type of integration ensures that when you visit a page of our website that contains such buttons, no connection is made to the Facebook servers yet. When you click on the button, a new browser window opens and calls up the Facebook page where you can interact with the plugins there (possibly after entering your login data).

Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Facebook as well as your rights and settings options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php

9.2 Google+ Plugins as Shariff Solution

On our website, so-called social plugins ("plugins") of the social network Google+, which is operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), are used.

To increase the protection of your data when visiting our website, these buttons are not integrated as plugins without restrictions, but merely as HTML links within the page. This type of integration ensures that when you visit a page of our website that contains such buttons, no connection is made to the Google+ servers yet. When you click on the button, a new browser window opens and calls up the Google+ page where you can interact with the plugins there (possibly after entering your login data).

Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Google as well as your rights and settings options for protecting your privacy, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/

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9.3 Instagram Plugin as Shariff Solution

On our website, we use so-called social plugins ("plugins") from the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To enhance the protection of your data when visiting our website, these buttons are not integrated as plugins without restrictions but are only embedded into the page using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is made with Instagram's servers yet. When you click on the button, a new browser window opens and loads the Instagram page where you can interact with the plugins there (possibly after entering your login data).

Instagram LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection standards applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and privacy settings regarding this, please refer to Instagram's privacy policy: [https://help.instagram.com/155833707900388/](https://help.instagram.com/155833707900388/)

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent users from seeing the same ads repeatedly. Google identifies which ads are displayed in which browser using a cookie ID, thereby preventing multiple displays of the same ad. This processing is based on our legitimate interest in optimizing the marketing of our website according to Art. 6 para. 1 lit. f GDPR.

Additionally, DoubleClick can track conversions via cookie IDs related to ad requests. For example, when a user views a DoubleClick ad and later visits the advertiser's website using the same browser to make a purchase. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no control over the scope and further use of data collected by Google through the use of this tool, so we inform you based on our knowledge: By integrating DoubleClick, Google receives information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or not logged in, it is possible that the provider will obtain and store your IP address.

If you wish to opt-out of this tracking procedure, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, [https://www.google.de/settings/ads](https://www.google.de/settings/ads), which will be deleted if you delete your cookies. Alternatively, you can learn about setting cookies and make related settings at the Digital Advertising Alliance website [www.aboutads.info](http://www.aboutads.info). Finally, you can configure your browser to notify you about the setting of cookies and decide on acceptance individually or exclude acceptance for specific cases or in general. If you reject cookies, the functionality of our website may be restricted.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with EU-level data protection standards.

For more information on the privacy policy of DoubleClick by Google, please visit: [https://www.google.de/policies/privacy/](https://www.google.de/policies/privacy/)

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and within Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers with the help of advertising materials (called Google AdWords) on external websites. We can determine how successful individual advertising measures are based on the data of advertising campaigns. Our goal is to show you advertisements that are of interest to you, make our website more interesting for you, and achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across AdWords customers' websites. The information collected through the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers receive the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that allows users to be personally identified.

If you do not wish to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie in your Internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with EU-level data protection standards.

For more information on Google's privacy policy, please visit: [https://www.google.de/policies/privacy/](https://www.google.de/policies/privacy/)

You can permanently disable cookies for ad preferences by preventing them through appropriate settings of your browser software or by downloading and installing the browser plug-in available at the following link: [https://www.google.com/settings/ads/plugin?hl=de](https://www.google.com/settings/ads/plugin?hl=de)

Please note that certain functions of this website may not be fully available if you have disabled the use of cookies.

11) Web Analytics Services Google (Universal) Analytics - Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address truncated by the last octet before its storage using the "_anonymizeIp()" method) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and excludes direct personal reference. By means of this extension, Google truncates your IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

You can prevent the storage of cookies by appropriately setting your browser software; however, please note that if you do this, you may not be able to use all the features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available at the following link: [https://tools.google.com/dlpage/gaoptout?hl=en](https://tools.google.com/dlpage/gaoptout?hl=en)

Alternatively to the browser plugin or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will have to click this link again): [Disable Google Analytics](https://tools.google.com/dlpage/gaoptout?hl=en)

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with EU-level data protection standards.

This website also uses Google Analytics for cross-device analysis of visitor traffic conducted through a user ID. When a user first visits a page, they are assigned a unique, permanent, and anonymized ID that is set across devices. This allows interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personally identifiable information and does not transmit such information to Google.

You can object to data collection and storage via the user ID at any time with future effect. To do this, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device.

You can disable it using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, for browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future.

12) RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING Facebook Custom Audience via Pixel Method

This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, user behavior can be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts.

The data collected is anonymous to us and does not allow conclusions about the identity of the users. However, Facebook stores and processes the data, enabling a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are only carried out with your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, we ask you to obtain permission from your legal guardians. Facebook Inc., based in the USA, is certified under the US-European Privacy Shield Agreement, which ensures compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can set your internet browser to prevent cookies from being stored in the future or to delete cookies that have already been stored. However, disabling all cookies may mean that some functions on our websites can no longer be executed. You can also disable the use of cookies by third-party providers such as Facebook on the Digital Advertising Alliance website at the following link: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses Google AdWords Remarketing features to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your device, which enables interest-based advertising based on a pseudonymous cookie ID and the pages you have visited. The processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.

Further data processing will only take place if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads that you view on the web. If you are logged into Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define cross-device remarketing audience lists. For this purpose, your personal data from Google will be temporarily linked with Google Analytics data to create target groups.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can obtain information about setting cookies and make related settings on the Digital Advertising Alliance website at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and decide on their acceptance individually, exclude acceptance for specific cases, or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-European Privacy Shield Agreement, which ensures compliance with the level of data protection applicable in the EU.

For more information and Google's privacy policies regarding advertising, please visit: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights regarding the processing of your personal data by the data controller (rights to information and intervention), about which we inform you below:

- Right to information pursuant to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data, if not collected from us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended impact of such processing, as well as your right to be informed about the guarantees pursuant to Art. 46 GDPR when your data is transferred to third countries;

- Right to correction pursuant to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of incomplete data stored by us;

- Right to deletion pursuant to Art. 17 GDPR: You have the right to request the deletion of your personal data if the conditions of Art. 17 para. 1 GDPR are met. However, this right does not exist, in particular, if the processing is necessary for exercising the right to freedom of expression and information, for fulfilling a legal obligation, for reasons of public interest or for asserting, exercising or defending legal claims;

- Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data contested is verified, if you refuse the deletion of your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims, after we no longer need this data after achieving the purpose, or if you have filed an objection based on your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;

- Right to information pursuant to Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the data controller, the latter is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients;

- Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transmission to another data controller, insofar as this is technically feasible;

- Right to revoke consent given pursuant to Art. 7 para. 3 GDPR: You have the right to revoke consent to the processing of data once granted at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out based on consent until revocation;

- Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you is in breach of the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS BASED ON OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSES OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is based on the respective statutory retention period (e.g., commercial and tax retention periods). After the deadline, the corresponding data will be routinely deleted, provided they are no longer necessary for contract fulfillment or contract initiation on our part and/or there is no longer any legitimate interest in further storage on our part.